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Bamenda: Men, Women coached on communication strategies towards ending GBV



Effective communication has over the years had an impact on the growth and development of humans and societies at large. In this effect, the  Center for Human Rights and Democracy in Africa held an evaluation and monitoring workshop on November 25, 2021, to educate actors against Gender-Based violence and on how they can effectively communicate the Start Awareness Support Action, SASA, methodology in their communities to impact change.

The capacity workshop which took place at the CBC Hall Mile 3 Nkwen Bamenda, had Ndum Charlotte, a girls' rights activist, a representative of CESCOMPSUP Coordinator Madam Rosaline Obah as one of the facilitators. While highlighting the different communication strategies that can be used to effectively pass out the SASA message amongst which are advocacy, behavioral change, youth generational change, she noted that the SASA methodology has been a success and these communication strategies will be a plus to ending violence against women in communities.


"The SASA methodology has been proven and tested. I believe if we use these communication strategies to do more work when it comes to SASA, violence against women could gradually be a thing of the past".

At a time when activists, advocates are commemorating the sixteen-day activism against Gender-Based violence, Ngum Charlotte believes that if communication is done the right way then violence would reduce.

"We need to learn how to communicate right. Because when you tell a woman that she should speak up when she is abused and you don't tell her that it's wrong for her to compare herself to a man then the communication is not complete. Both parties should complement each other".

To these other participants a GBV male advocate, these communication techniques will sure go a long way to communicate to people in a way that they will understand without creating harm.

The workshop which is in commemoration of the 16-day activism evaluates participants' knowledge and implementation of the SASA methodology, train them on different communication strategies was also an avenue for participants to share their experiences on the field using the SASA methodology.

Assessing how far these trainees have gone to implement the SASA methodology aimed at preventing violence against women, the executive director CHRDA Fokum Violet says they are still at the second stage.

''They have gone through the first and second stage start and Awareness and are now at the level of support because they are issues that are against the rights of both parties and now, we are the stage to support actions that will end violence against women and girls incommunitiess".

By Pechuqui Laurata

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